JOHOR BAHRU, MY / ACCESS Newswire / September 23, 2026 / Xing Yu Grand Honours × The Shining Award 2026 was held at D Theatre, Hextar World, Petaling Jaya. In conjunction with Malaysia Day, the event began with guest registration, the red carpet, VVIP arrivals and the national anthem, before moving into the official launch of VYBE Malaysia, ceremonies related to Yayasan Dato’ Malaysia, the DBA presentation, the signing of cross-industry memoranda of cooperation, two rounds of awards, the launch of the film 《The Day We Start Again》, special performances, a birthday celebration, a partner anniversary appreciation segment and lucky draws. This article focuses on the main evening programme.

Rather than being a standalone platform launch or awards dinner, the 916 event brought corporate, education, technology, film, brand and creator resources together on one stage. Xing Yu Group aims to use VYBE to connect creators, content projects, brand collaborations and AI applications, and the different segments throughout the evening continued to reflect that direction.

VYBE Officially Launches Dr Kervis, Jeffery Loke and Dato Kamil Deliver Remarks

The official programme opened with remarks by Dr Kervis Soo. Jeffery Loke, Organising Chairman and founder of The Shining Award platform, then delivered his remarks, followed by a welcome address from Dato Kamil Othman, Chairman of VYBE and Xing Yu Group.

VYBE Malaysia and its AI Creator Operating System were then officially introduced. Dr Kervis Soo and Jian Hong took the stage together to share the platform’s concept and direction, while explaining how AI technology can enter the creator ecosystem. The official launch was completed with a countdown and group photo. The platform’s focus extends beyond content publishing to creator participation, brand collaborations, film projects and AI applications, with the aim of creating more direct connections between creators, brands and real commercial resources within the same ecosystem.

Yayasan Dato’ Malaysia Ceremony: Appointment, Record Certificates and University Witnessing

A Yayasan Dato’ Malaysia-related ceremony was also held that evening. The programme began with the presentation of a sash, followed by the announcement of Dr Kervis’s appointment as “Penasihat Strategik Pembangunan, Pencipta & Inovasi Digital”, or Strategic Advisor for Creator Development & Digital Innovation.

Record certificates were then presented. The certificates displayed at the venue identified Yayasan Dato’ Malaysia (Malaysia Datoship Foundation) as the certifying body, with records including “World’s First Personalized End-to-End AI Creator OS” and “Fastest to Recruit & Onboard 1,000 Douyin Livestream Creators Within 60 Days”. The certificate visuals also displayed information related to Xing Yu Group Berhad, VYBE and Dr Kervis Soo.

A cooperation ceremony involving Yayasan Dato’ Malaysia, Xing Yu Group and VYBE was also held on site, with Dato Kamil and Prof Dr Law Yong Hoe participating as witnesses. The event programme listed Universiti Malaya-related representatives in a witnessing role, while education cooperation content related to Universiti Malaya-Wales (UM-Wales) was also presented as part of the university cooperation segment.

Dr Kervis Soo and Dr Andrew Lim Receive DBA Degrees Followed by LPA Cooperation Segment

During the education and professional recognition segment, Dr Kervis Soo and Dr Andrew Lim were awarded the Doctor of Business Administration (DBA) by Lincoln Professional Academy (LPA). Professor Datin Dr Hafizah Che Hassan participated in the presentation ceremony.

After the DBA presentation, the programme moved into an artificial intelligence cooperation segment related to Lincoln Professional Academy (LPA). Desmond Chen participated on behalf of Xing Yu Group and VYBE, while Professor Datin Dr Hafizah Che Hassan represented the relevant education partner. The content focused on education, creators and artificial intelligence, with the aim of extending AI applications into talent development and professional education.

Cooperation Segment Lists 10 Partnership Units Spanning Media, AI, Gold, Film and Live Commerce

According to the cooperation materials presented at the venue, the evening’s cooperation segment involved 10 partnership units: Yayasan Dato’ Malaysia, Lincoln Professional Academy (LPA), TNCSEA, Media Prism, AI Robo, TTT Bullion, V-STAR, Wave Mind, Monochrome and QR Fashion.

The areas of cooperation covered the Shining Business Award and co-organisation, film billboards and media collaboration, AI robot operations and applications, App Genius and gold systems, media and film, the VYBE entrepreneurship competition, digital assets, and the integration of entertainment livestreaming with live commerce. Desmond Chen participated in the related cooperation segment as a representative of Xing Yu Group.

Distinguished Guests and Organising Team Gather Cross-Industry Line-up Extends Across Education, Business and Film

Guests at the event included Tan Sri Datuk Seri Dr M. Kayveas, Tan Sri Jojo, Dato Kamil Othman, Dato’ Sri Kenta Goh, Dato’ Sri Professor Dr Tan Fong Fook, Datin Maylene Yong, Dato Jeff Kua, as well as Y.M. Tengku Dato’ Dr. Hishammuddin Zaizi and his wife, Y.M. Che Puan Datin Hezeita binti Hafidz. The film and creative sectors were represented by figures including Clifton Ko Chi-Sum, Ryon Lee, Teo Yi Ling and Aron Koh.

Beyond attending as guests, several individuals also held specific roles across different segments. Jeffery Loke took part in the opening remarks, award presentations and TNCSEA-related cooperation; Professor Datin Dr Hafizah Che Hassan participated in the DBA presentation and LPA-related cooperation; Jian Hong took part in the VYBE product presentation; while Desmond Chen represented Xing Yu Group in several MOU signing segments and later received media influence-related recognition together with his team.

Shining Queen Social Impact Award 2026 Honours Nine Social Impact Figures

The first round of awards began with the Shining Queen Social Impact Award 2026. Dr Kervis Soo was also among the award presenters for this segment. The final event list named nine recipients: TC Chris, Lynn Choi, SK Stellar, Ellyssa Hunny, Krystal Yap, Sheryl Lee, Eileen Chuah, Rebekah Yap and Venus Ziyuan.

TNCSEA Shining Business Award 2026 Extends Recognition Across Corporate, Film and Brand Sectors

The programme then moved into the TNCSEA Shining Business Award 2026. Award presenters included Datin Maylene Yong, Y.M. Tengku Dato’ Dr. Hishammuddin Zaizi, Dr Kervis Soo, Jeffery Loke and Desmond Chen. The honourees came from the corporate, film, creative and brand sectors.

The final event list included honourees such as Dato Kamil Othman, Dato’ Sri Professor Dr Tan Fong Fook, Dato’ Sri Kenta Goh, Clifton Ko Chi-Sum, Yuan Teng, Henn, Ai Qi, Season, Soul Voice, Isaac Hong, Melisha Lin and Connie Ng, among others. Teams and brands including LOMO also appeared in the on-site recognition programme.

Brands including SSTYLE, GOGOPERFECT and Q AI VIDEO also appeared in the brand recognition segment, joining corporate representatives, film industry figures and content creators in the evening’s diverse line-up of honourees.

Xing Yu Grand Honours 2026 Announces Honours for Livestream Creators, Managers, Guilds and Teams

The second round of awards moved into Xing Yu Grand Honours 2026, with Global Creator & Entertainment Honors 2026 presented by VYBE. Among the recipients in the Top 10 Entertainment Live Creator 2026 category were ah meak, Kiki and Eumax.

Other individual honours included Beryl receiving the Outstanding Entertainment Guild Leader Award 2026; Chloe receiving the Outstanding Talent Manager Award 2026; and Charlene An receiving the Outstanding Screen Artist Award 2026.

For team and industry honours, Aron Koh received the Film & Entertainment Leadership Award 2026; Jian Hong and his team received the Technology & Engineering Excellence Award 2026; Desmond Chen and his team received the Excellence in Media Influence Award 2026; the Live Entertainment Operations Excellence Award 2026 was also presented during the team and industry segment; Meen received the Distinguished Production & Operations Contribution Award 2026; Teo Yi Ling received the Visionary Leadership Award 2026; and Niko received the Global Strategic Innovation Partnership Award 2026.

Influencers, Livestream Hosts and Content Creators Form Another Major Presence at the Event

In addition to the award and recognition line-up on stage, the 916 event and official visuals also featured a large group of influencers, livestream hosts and content creators. Rebekah Yap, Sheryl Lee, Lynn Choi, Janice Kee, SK Stellar, Krystal Yap, Ellyssa Hunny, Venus Ziyuan, Kiki, Beryl, Chloe, Meen, Niko Wong, DJ LeLe, Enzo Low, Keaton Ooi and Fyn Han were among those who further strengthened the creator presence at the event.

These creators did not all appear in the same capacity: some were involved in award presentations or recognition, some were part of the livestreaming or content creator line-up, while others attended as guests. Bringing them together naturally in the same event space reflected VYBE’s positioning of connecting creators at different levels with brands and industry resources.

《The Day We Start Again》 Launches Cast and Production Team Make Their Official Appearance

Another major segment of the evening was the special launch of the film 《The Day We Start Again》. Directed by Ryon Lee, it is his 11th feature film. The cast introduced at the event included Olio Tan, Yuan Teng, Charlene An and Henn, while the production team included producer Dr Kervis Soo, director Ryon Lee, executive director DY Loh, supervising producer Aron Koh and coordinator Eelin Ooi.

The film team shared the theme of “starting again” on stage. Ryon Lee said he hoped the film could resonate with audiences through its characters and story when they need courage to keep moving forward; Charlene An also noted that everyone may reach a point in life when they have to begin again. Yuan Teng introduced his role in the film, while other cast members shared their expectations for the project and their characters.

Eelin Ooi said the project had been in preparation for more than six months, with several team members who had worked together before reuniting for the new production. She added that the team hopes more livestream hosts, content creators and people interested in performing can take part in future films, short dramas and related projects, extending the film launch into talent discovery, new participation and further content production.

Video Messages Featured in Film Segment, Followed by a Special Performance from Lillian Wu

The film presentation segment featured special video contributions and well-wishes related to 《The Day We Start Again》. The film team then took the stage to meet guests and take photos together.

In the special performance segment, Lillian Wu delivered a live performance, adding a musical element to the evening programme.

Birthday Celebration, Partner Anniversary and Team Appreciation Keep the Evening Warm

The latter part of the evening included a birthday celebration for Dr Kervis Soo. After the birthday cake was brought on stage, family members, friends and business partners joined him for the birthday song, cake-cutting and group photos.

This was followed by a partner anniversary celebration and team appreciation segment. VYBE, International Chinese Foundation (ICF), Brand Thirty, TNCSEA, LOMO Pictures, Mira Code, Prism Media, ZOCCO and other long-term partners took part in the celebration. Team appreciation and the group photo brought the various partnerships together once again on one stage, moving the evening from its formal business and recognition segments into a more commemorative close.

Two Lucky Draw Rounds Run Through the Event RM100,000 Electric Car Becomes the Grand-Prize Highlight

Two lucky draw rounds were held, with prizes including headphones, speakers, smart watches, massage pillows, aesthetic packages and other gifts. Pre-event promotional materials clearly featured a fully paid new electric car worth approximately RM100,000 as the grand prize, making it one of the most talked-about benefits of the 916 event.

With the final lucky draw, team appreciation and group photo completed, the 916 evening programme entered its closing stage.

From Platform Launch to Cross-Industry Cooperation 916 Concludes Successfully

The full 916 event concluded at 10:15 p.m. From the official launch of VYBE, record and professional recognitions, cooperation related to Yayasan Dato’ Malaysia and Lincoln Professional Academy (LPA), multiple cross-industry cooperation units and two rounds of awards, to the launch of 《The Day We Start Again》, special performances, the birthday celebration and partner anniversary, the evening’s main programme covered platforms, business, education, film, AI, brands and creators.

For Xing Yu Group, 916 represented more than the launch of a platform. It brought creators, content projects, education partnerships, brand resources and business partners into the same ecosystem. How VYBE will further turn the connections established on site into ongoing projects will remain an area to watch following the event.

Read more about the 916 VYBE event: https://bloombexy.com/celebrity-interviews/916-vybe/

Media details:
Name: Dr Kervis
Company: VYBE Group
Email: chali@brandthirty.co
Phone: 0128577687

SOURCE: VYBE Group

View the original press release on ACCESS Newswire

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