Target Launches AI Shopping Assistant Ahead Of Holiday Season
Target has launched a beta version of its AI-powered shopping assistant, called Ask Target, to aid customers during the holiday shopping season. The technology allows shoppers to interact with a chatbot for browsing, building shopping baskets, and checking out, including…
Springfield Holyoke, MA, October 22, 2026 —
Target has launched a beta version of Ask Target, an AI-powered shopping assistant intended to help customers during the holiday shopping season. The chatbot is designed to support shoppers as they browse, build shopping baskets and check out.
The service is also available through a partnership with ChatGPT, according to the information provided about the launch. The summary does not specify how customers access Ask Target through ChatGPT or whether the shopping steps differ between the two options.
The beta label indicates that Ask Target is being introduced in a test version, but details about the beta’s duration, availability and eligible users were not provided. The launch information also does not specify which products or categories the assistant can help shoppers find, or whether it makes recommendations based on a customer’s preferences.
Other details remain unclear, including whether customers can complete a purchase entirely within the chatbot, what payment or delivery options are supported, and how the assistant handles questions it cannot answer. Target did not provide further information in the trend summary about the technology behind the service or how customer information is handled.
For now, the stated scope of Ask Target is shopping support across browsing, basket-building and checkout, with ChatGPT included through a partnership. Further information about the beta’s reach and specific features was not provided.
Story summarized from the original created by Kelly Kazek on www.masslive.com, see more information here.
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