Springfield Holyoke, MA, October 30, 2026 — PopUp Bagels, a chain known for its celebrity backing, is set to open its inaugural location in Western Massachusetts this fall. The new establishment will be situated in Hadley.

The company has announced plans to launch its presence in the region, marking a significant expansion for the brand. Details regarding the specific opening date within the fall season were not provided. The celebrity backing of PopUp Bagels has been a notable aspect of its brand identity, though specific celebrity investors were not detailed in the announcement.

The introduction of PopUp Bagels to Hadley signifies a new culinary offering for the area. The franchise aims to bring its unique approach to bagel production and service to Western Massachusetts residents and visitors. Further information regarding the menu, operational hours, or the specific address within Hadley was not immediately available.

The expansion into Hadley is part of a broader growth strategy for PopUp Bagels. The company has been building its presence in various markets, and this move into Western Massachusetts represents a key step in that development. The exact nature of the store’s operations, such as whether it will be a full-service restaurant or a more limited take-out model, has not been disclosed.

The contractor responsible for the build-out of the Hadley location was not identified. Similarly, any permit status or inspection outcomes related to the new establishment have not been made public. The timeline for completion beyond the general “fall” opening is also pending further announcements from the company.


Story summarized from the original created by Liesel Nygard, MassLive Express Desk on www.masslive.com, see more information here.

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